For a couple years now Google has been combating ISPs like Comcast and Verizon with their own ISP called Google Fiber. This has helped many big cities reduce the cost of internet because monopolies like Comcast and Verizon must now compete with the vastly cheaper and faster Google Fiber. Now Google wants to make the cellular world cheaper. The system wouldn’t start for a few more months at least, but Google plans to piggyback off of the existing cell towers that other companies own, and make it cheaper to use. This means cheaper coverage that extends much further. Google even hinted recently at making worldwide roaming included with the standard price. This will be huge for the cellular market because with Google making new competition, this can only be better for consumers.